Lately, I have been greatly influenced and inspired by fashion. This
interest interest has been powered by my grandma, my best friend,
and my dad, as well as the internet. My dad is good friends with a
Russian fashion retailer called Leform. While my grandma has introduced
me to fashion design, my dad introduced me to off-white, through Leform
(Leform.ru). This brand later influenced me to do my own garments,
mainly based and insp
ired by this brand. Off-White is won by a lot of
celebrities like Lil Uzi Vert, but mainly promoted by the internet,
calling it “hype” or “hypebeast."
Off-White, although using simple “crosswalk” or arrow patterns as well
as quotation marks has shaped how I view fashion. They have some
interesting garments ranging from belts to insane coats and sweaters.
It is also what powers a lot of conversations with my dad and best
friend. Off-White was much like a revolution in my life and in my
interests.
Virgil Abloh, the creator of the brand has had a tough but very
inspiring story. His professors had always told him he can’t become
anything, yet he pushed through and created Off-White. Virgil also
worked as the creative producer for rapper and designer Kanye West.
Off-White’s popularity boosted after the 2017 Nike Collaboration. The
main idea of the collaboration was to make the sneaker seem human. The
collaboration boosted the popularity of the brand and created the hype
around it.
